After Dinner Experience
Overview
The Public Kitchen and Bar is a thriving restaurant well known to Savanna Locals, and well positioned to catch tourists on Bull street. Local students and young professionals can regularly be seen enjoying a break from work. The Public is dependably busy seven days a week. The dedicated staff works hard, but waits still occur. While diners may fill their time between ordering and the entrée with a cocktail and appetizers, this is less common once the meal is over. Once the check is brought it is certain the diners will be doing nothing but waiting on their cards to return in order to leave.
There is a service gap in the wait time from a finished meal to receiving the check which negatively colors The Public dining experience.
Prospector Co. is known to 18 to 35 year old students and professionals, mostly male. It is also well positioned to catch tourists but, with their unobtrusive branding, people often walk right past. The Public attract Prospector’s demographic, among others. Tourists, especially traveling businessmen, often stop during a tour of Bull Street or on recommendation. And local 20-something students are ideal for spreading the word among their peers.
Though their branding is carefully assembled, and target audience specific, their quiet identity makes it difficult to get word out to bring in new customers.
Solution
The solution I propose is to use the service gaps in both businesses to help one another by creating an “after dinner kit” to serve to customers with their checks.
The kit would include select samples from some of Prospector’s “biggest hits” products: Their custom beard oil and body spray as well as their flavored toothpicks and mints. The enclosing packaging needed to be small enough for waitstaff to carry or put in their aprons easily.
